Tuesday, May 26, 2020

A Letter Of A New Collection Entitled Representations Of...

You have been invited to speak at the book launch of a new collection entitled Representations of Change. In your speech explain and assess the ways in which change is represented in the texts included in this collection. In your answer, you should refer to the TWO texts studied in class, and at least ONE other related text of your own choosing. Imagine shifting from one side to another, in a dark cold night with the ocean so deep and infinite, and the waves are playing with you like a little tennis ball. You are lost in an ocean of blue, and there is no end in sight. Well, good morning ladies and gentlemen, I’m the author Nancy Leon and I’m present here today to launch my new book collection ‘Representations of change’. This†¦show more content†¦This poem was written by a young Vietnamese girl; Hein Nguyen, her life changing experience was filled with hardships and challenges that she expresses beautifully in her poem using many poetic language devices such as sophisticated emotive and descriptive language. The second text that inspired me to write was a photograph taken by Andrew McConnell of a young Syrian child, who arrived to a small island near Turkey by a boat. The little child’s pain and suffering that were a result of the massive change in his life are portrayed by various visual techniques such as body language, gaze and colour contrast. Lastly the third text is the book cover; ‘Goodbye, Vietnam’ by Gloria Whelan. The book cover succeeds to narrate the story of the girl on the front cover very effectively using simple visu al techniques such as facial expression, colour contrast and positioning. It is very difficult to imagine their situations, let alone living them! By the end of this speech, I’m sure that you will understand and empathise with those characters and that will increase your interest in reading my book collection ‘Representations of Change’ because they contain similar concept of changing lives and its effects on boat people. â€Å"Over the China Sea† poem includes language techniques that help the audience understand the concept of changing lives. Nguyen went through a massive change that affected her physically, emotionally and intellectually and this is supported by evidence found

Friday, May 15, 2020

Classification Of Medication By Sarah Jennings - 868 Words

Stuti Patel Unitek College Ms.Brooks Classification Of Medication Sarah Jennings is a 45 years old female, 5 feet 6inches tall, 130lbs. Today she came in to see Dr. Wallace for 3-month appointment. She has been diagnosed with hypertension, diabetes, and cholesterol. Due her cholesterol medication she was asked to come in to get her liver function checked. During her visit today she mentioned to the doctor she has had knee pain for the past few days. It started after she tripped while hiking last week. Sarah also suffers with bipolar disorder, but she has been doing well with the anti-depressant she is on. She is a very sweet, tiny, determined lady who is trying her best to keep up with all her health issues. She has changed her diet and has been good with exercising daily. Sarah has been taking prazosin for hypertension which a alpha blocker. It blocks receptors in the arteries in smooth muscle. This helps relax the blood vessels and leads to an increase in blood flow and a lower blood pressure. The most common side effects of are dizziness, drowsi ness, fatigue, headache, nervousness, irritability, stuffy or runny nose, nausea, pain in the arms and legs, hypotension, and weakness. Also another side effect is first-dose orthostatic hypotension because initially the patient has more sensitive to the blood pressure-lowering effects. As patients continue to take the medication they become less sensitive and have fewer problems with hypotension. There

Wednesday, May 6, 2020

21 Fun Facts About Coffee Essay - 1496 Words

Title: 21 Fun Facts about Coffee (1600 words) Coffee is one of the most popular beverages on the planet. According to a rough estimate, nearly 400 to 500 billion coffee cups are consumed each year. Astonished? Well, it’s only one of many truly amazing coffee facts. So sit back and enjoy the following list of crazy coffee facts. Crazy Fact 1. Coffee was discovered with the help of crazy goats Like various other discoveries, the magical powers of coffee was discovered with the help of crazy goats. Ethiopian Shepherds noticed strange effects in their goats as they started dancing after their meals. Later, they realized that goats danced whenever they ate coffee berries. Crazy Fact 2. The history of the word â€Å"coffee†? Coffee was first known as ‘Qahhwat al-bun,’ which means ‘the wine of bean.’ Later, the word was shortened to ‘Qahwa’, after-which the word was converted to ‘Kahve’ by the Turks. In 1582, ‘coffee’ entered into the English language derived from the Dutch word ‘Koffie.’ Crazy Fact 3. Before Coffee, there was†¦ beer! Who would have thought, that prior to coffee, beer was the most popular beverage! That’s right - before coffee, people consumed beer with their breakfast. Why – in many places drinking water was so full of harmful bacteria that to make it safe they turned it into beer! Crazy Fact 4. You don’t need a coffee immediately when you wake up Or at least you shouldn’t need it. Cortisol is a naturally produced hormone that helps us, among other this, feel alert.Show MoreRelatedNew School Nutrition: A Dictatorship Essay705 Words   |  3 Pagesdisappointing celebration is the result of the new school nutrition policy that dictates what can and cannot be offered in schools (Beard). With over one third of the nation’s children and adolescents obese or overweight in 2010, something must be done about the health of our kids (Childhood). But this new policy has gone too far and limits many aspects of school life. The policy is too severe and needs to be revised because it over regulates fundraisers many school organizations rely upon for fundingRead MoreCollege Stress and Prevention of College Stress1300 Words   |  6 Pagesinto university and becoming a college student used to be fun because of the friends and memories they would make. However, college life can be stressful now, especially for first-year studen ts. What is stress? Richard Lazarus and Susan Folkman defined stress as â€Å" the result of an individuals’ perceptions that they do not have the resources to cope with a perceived situation from the past, present or future.† (Lazarus and Folkman, 1984). In fact, stress is inevitable. Sometimes stress forces studentsRead MoreAnalyzing Richard Branson Essay1465 Words   |  6 Pageswould surely object to and would certainly pop out of like a jack-in-the- box. The difficulty with attempting to analyze the leadership style of Branson is that everything that has been written about him prefaces his achievement with his larger than life personality. Theres no denying that Branson is fun and passionate, but hes also very bright and very hardworking. I think that if Branson took the Myers-Briggs Type Indicator Profile he would discover that he is ENTP: an extroverted, intuitiveRead MoreRalph the Duck1646 Words   |  7 Pagesof concern for his own health. He seems to have little energy, most likely due to the fact that he doesnt sleep well. Several times throughout the story he consumes large amounts of alcohol. He has a king-sized drink composed of sourmash whiskey and ice (10) with dinner, while driving at work he has a thermos of sourmash and hot coffee and one morning he starts on a wet breakfast. This would symbolize the fact that the narrator is imposing his condition upon himself. He is bored with his life,Read MoreRichard Branson Ess ay example1472 Words   |  6 Pageswould surely object to and would certainly pop out of like a jack-in-the- box. The difficulty with attempting to analyze the leadership style of Branson is that everything that has been written about him prefaces his achievement with his larger than life personality. Theres no denying that Branson is fun and passionate, but hes also very bright and very hardworking. I think that if Branson took the Myers-Briggs Type Indicator Profile he would discover that he is ENTP: an extroverted, intuitiveRead More Which is the Best Method of Cleaning Our Hands? Essay examples1343 Words   |  6 Pages When your hands are dirty do you reach for soap, alcohol hand sanitizer, non-alcohol hand sanitizer, or a wipe? In fact, many people are ditching the age-old method of soap and water for hand sanitizers and wipes. 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I worked alongside the Sales Coordinator Ksenia, the Convention Sales Manager Teagan, the Banquet Manager Luis, and the Sales Manager Ashley. Last Monday (09/21/15) I had the pleasure of learning the BEO system for Marriott with the Sales Manager Ashley. Marriott full service hotels do not use Delphi for their BEO’s, instead they use a B.E.O. software specific to Marriott called C.I.T.Y. This is a very difficultRead MoreBelfast And Belfast Visitor Guide3467 Words   |  14 Pagesdifferent station where the trains stop but they are more in North, South, West and East but less close to the city. Belfast has about 12 different lines of express coach, bus and Rail network, they all pass through the centre of the city but they all go to different destination, so getting around Belfast couldn’t be easier with lots of transport options. This is an important fact to attract more tourism, so when they coming to a city they are able to travel easily with different types of transport thatRead MoreNarcissism Among Teenagers s Song Of Narcissism1563 Words   |  7 PagesIn this 21 century as the technology and internet have developed time by time, many things are happening. People are now can share any of their thoughts and idea on social media without filter. One phenomenon that is popular nowadays is narcissism among teenagers. They express their narcissistic through social media. It can take the simplest form as a status on Facebook or a photo, but also the weirdest thing as obsession over followers on Instagram which we are going to see further about it. As

Tuesday, May 5, 2020

32342343242342 Essay Example For Students

32342343242342 Essay Knowing about the body systems is important. When you know about your body, youll be more healthy than if you didnt. Any sport player needs to know and understand how all his muscles work, so when it comes to exercise or working out, they can know what their limits are. The skeletal system is made up of your bones, ligaments, and tendons. It determines the shape and symmetry of the body; acts as a protective device for your organs; acts as a firm base for the attachments of muscles (without bones, your muscles would not function properly); and the marrow tissues in the cavity of the bones produces red cells and some white cells, required in your blood. Humans have an endoskeleton, meaning that the skeleton is located inside of the body. It consists of about 200 bones. The number of bones varies, because some bones fuse at different periods of time. Most bones are hollow with marrow bones inside. Ligaments connect bones to bones, and tendons connect bones to muscles. The human skeleton is divided into an appendicular skeleton (bones of arms and legs or appendages), and the axial skeleton (skull, backbone or vertebrae)The human body contains more than 650 individual muscles which are attached to the skeleton, which provides the pulling power for us to move around. The main job of the muscular system is to provide movement for the body. The muscular system consists of three different types of muscle tissues: skeletal, cardiac, and smooth muscles. Each of these different tissues has the ability to contract, which then allows body movements and functions. There are two types of muscles in the system and they are the voluntary and involuntary muscles. The muscles that we are allowed to control ourselves are called the voluntary muscles. The muscles we cant control are called the involuntary muscles. The heart, or the cardiac muscle, is an example of involuntary muscles. The human nervous system is responsible for sending, receiving, and processing nerve impulses throughout the body. All the organs and muscles inside your body rely upon these nerve impulses to function. It could be considered as the master control unit inside of your body. Sense organs provide the nervous system with information about the environment by means of such senses as sight, hearing, smell, taste, touch, pressure, and pain. Nerves are connected throughout the whole body to the brain. They carry the information throughout the body in the form of electrochemical signals called impulses. These impulses travel from the brain and spinal cord to the nerves located throughout the body. It is largely made up of specialized cells called neurons. Each of these neurons has a cell body, or cyton, which contains the nucleus and organelles. It takes the corporation of three systems to carry out the mission of the nervous system. They are the central, the peripheral, and the autonomic nerv ous systems. The endocrine system is a collection of special organs in the body that produce hormones. Theses organs are usually called the glands. They are located in different parts of the body. For example, the pituitary is in the brain, the thyroid is in the neck, the adrenal glands are in the kidneys, and the sexual glands (ovaries and testes) are located in the sexual organs. Each gland releases a hormone into the blood, which travels all through the body. Hormones regulate our body activities, for example: growth, sleep, sudden actions, feelings and blood sugar for energy. The digestive system contains organs for changing food chemically for absorption by body tissues. It is also responsible for processing food, breaking it down into usable proteins, minerals, carbohydrates, fats, and other substances. The digestion process involves breaking food into simple soluble substances absorbable by tissues. .u14dc4b9bd929622f1a1d72ce3d9f9c03 , .u14dc4b9bd929622f1a1d72ce3d9f9c03 .postImageUrl , .u14dc4b9bd929622f1a1d72ce3d9f9c03 .centered-text-area { min-height: 80px; position: relative; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 , .u14dc4b9bd929622f1a1d72ce3d9f9c03:hover , .u14dc4b9bd929622f1a1d72ce3d9f9c03:visited , .u14dc4b9bd929622f1a1d72ce3d9f9c03:active { border:0!important; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .clearfix:after { content: ""; display: table; clear: both; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u14dc4b9bd929622f1a1d72ce3d9f9c03:active , .u14dc4b9bd929622f1a1d72ce3d9f9c03:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .centered-text-area { width: 100%; position: relative ; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u14dc4b9bd929622f1a1d72ce3d9f9c03:hover .ctaButton { background-color: #34495E!important; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u14dc4b9bd929622f1a1d72ce3d9f9c03 .u14dc4b9bd929622f1a1d72ce3d9f9c03-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u14dc4b9bd929622f1a1d72ce3d9f9c03:after { content: ""; display: block; clear: both; } READ: Wwii (690 words) EssayThe digestion process includes both mechanical and chemical processes. The mechanical processes include chewing to reduce food into smaller particles, the churning actions of the stomach, and the intestinal peristaltic action. Three different chemical reactions take place: conversions of carbohydrates into such simple sugars as glucose, breaking down of protein into amino acids, and the conversion of fats into fatty acids and glycerol. These processes are accomplished by specific enzymes. The respiratory systems main task is to supply oxygen to the blood and to get

Monday, April 13, 2020


Introduction PepsiCo is a leading manufacturer and seller of non-alcoholic beverages in the global beverage industry. The success of PepsiCo is mainly attributed to sound marketing strategies and product differentiation. Due to the high competition in the global and US beverage industry, PepsiCo must always review its marketing strategies and product portfolio. This will enable it to produce the right products and access new markets.Advertising We will write a custom case study sample on PepsiCo specifically for you for only $16.05 $11/page Learn More It is against this backdrop that this report seeks to analyze PepsiCo’s situation and future prospects in the alternative beverage industry. The report begins with the five forces and driving forces analysis. This will be followed by an evaluation of PepsiCo’s business model and financial performance. A SWOT analysis as well as an assessment of PepsiCo’s competitive strategy will, then, be conducted. Finally, recommendations on how PepsiCo can enhance its position and Future performance in the Industry will be presented. Porter’s Five Forces Analysis The Porter’s five forces analysis is a technique used to assess the competitive environment of a business. It particularly assists in gaining insights on the factors that affect competition in any given market. Competition in the beverages market can, thus, be explained as follows. Threat of Substitutes Currently, the alternative beverages are competing with a large number of substitutes. Such substitutes include carbonated soft drinks as well as juices. Additionally, the prices of alternative beverages are significantly higher than those for substitute drinks. For example, the prices for sports drinks as well as vitamin enhanced beverages were 50% to 70% higher than the prices of carbonated soft drinks of comparable sizes. Consequently, there is a possibility that customers shifted their preference from alternative beverages to carbonated soft drinks. Contrary to alternative beverages, substitute drinks such as juices are associated with low health risks. This differentiation is likely to make substitute drinks a better choice, especially, among customers who are concerned about their health. Thus, the threat posed by substitute products in the beverage industry is high.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More New Entrants The threat attributed to new entrants in the US and global alternative beverage industry is low due to the following reasons. First, the incumbent firms enjoy economies of scale. For example, Coca-Cola and PepsiCo have large production plants and operate in over 200 countries. Besides, the dominant firms command large market shares. PepsiCo, for instance, had 47.8% market share of alternative beverage market in US in 2009. Second, there is high product diff erentiation in the industry in order to counter competition. For instance, most companies focus on the taste, image and energy-boosting capabilities of their energy drinks in order to ensure customer loyalty. Third, joining the beverage industry requires a lot of financial capital. It is for this reason that small firms such as Hansen have had to outsource all their production and distribution activities. Fourth, the incumbents have a great control over the distribution channel. All small firms have contracted bottling companies and distributors such as Anheuser-Bosch to manufacture and distribute their products. Finally, the incumbents have high propriety knowledge in production and marketing. Dominants firms such as Coca-Cola have used patents to prevent new firms from accessing their production techniques. Power of Suppliers There are many suppliers of most of the production inputs in the beverage industry. Besides, there are many substitutes for production inputs such as packagi ng material. Product differentiation in the suppliers’ industry is high since the large number of suppliers leads to high competition. Additionally, the buyers (beverage manufacturers) are important to suppliers since they purchase large volumes of inputs. However, the buyers have low switching cost. For instance, a manufacturer can easily shift from one supplier to the other. This leads to the conclusion that the suppliers have a low bargaining power. Power of the Buyer There are many buyers in the beverage industry. The buyers have low switching costs, and can thus, obtain their supplies from different suppliers. The suppliers’ products are highly differentiated due to competition in their industry. Besides, the suppliers’ products are of great impotence since they determine the quality of the buyers’ end products. The threat of backward integration is, however, high since the dominant firms such as Coca-Cola and PepsiCo have the financial resources to purchase the input producing firms or to produce their own inputs. Thus, buyers have a moderate bargaining power.Advertising We will write a custom case study sample on PepsiCo specifically for you for only $16.05 $11/page Learn More Competitive Rivalry The threat attributed to competitive rivalry is very high in the beverage industry due to the following reasons. First, there are very many competitors, and this makes it difficult for each firm to expand its market share. Second, the beverage industry has a low growth rate. The industry’s growth rate is projected at 12% in five years (from 2009 to 2014). This is attributed to the fact that the industry is at its maturity stage. Besides, the 2008/2009 financial crisis negatively lowered demand in the industry. Third, distribution in the industry is associated with high fixed costs and storage costs. Finally, the products are highly differentiated. These conditions have contributed to high competit ion in the industry. Driving forces Analysis Driving forces are both internal and external factors that cause change in an organization. The main driving forces in alternative beverage industry include the following. Social The social factors include the behaviors of the consumers of various alternative beverages and the social events associated with the consumption of alternative beverages. Undesirable behaviors such as â€Å"mixing alcohol and energy drinks† led to disapproval of alternative beverages. This is because such behaviors can lead to over consumption of alcohol. The criticism had negative impacts on the demand for various alternative beverage brands. In response to customers’ need to simultaneously consume alcohol and energy drinks, companies such as Miller-Coors developed new products, alcohol energy drinks, which contain both alcohol and energy boosting capabilities. Demographic factors such as age and occupation also influenced the consumption of altern ative beverages. For instance, energy drinks are frequently consumed by teenage males, sports professionals, and manual laborers. Vitamin-enhanced beverages on the hand are highly purchased by adults. The marketing of most alternative beverages depend on social events. Most producers build their brand image by sponsoring sports activities, and music festivals. For instance, Red Bull sponsors sports such as athletics as a way of marketing its energy drinks. They also depend on celebrity endorsements to enhance the popularity of their products.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Economy The economic performance of a country or region has significant effect on demand for alternative beverages. The financial crisis in US, coupled with the maturity of beverage industry led most producers to seek new markets. The rapid economic growth in emerging economies, especially in Asia, is expected to enhance demand for alternative beverages. Consequently, producers are exporting their products to overseas markets such as Australia. At the firm level, high cost of production has forced firms to seek efficient distribution techniques. For instance, small firms outsource various production and distribution activities in order to lower costs. Technology As competition intensify, firms focus on product differentiation on the basis of quality. This has been achieved through modern technology that facilitates research and development and efficiency in production. Modern communication technology enhances marketing in the industry by facilitating the design of clever adverts and appealing packaging. Communication technology also promotes synchronization of supply chain activities for firms that outsource various production and distribution activities. Political and Legal Factors Alternative beverages such as energy drinks and relaxation drinks have been associated with health risks such as heart arrhythmia. This has a negative impact on the production of these products. For instance, Miller-Coors had to eliminate the caffeine in its energy drink when attorney generals counseled for the ban of energy drinks with high caffeine content. Besides, health professionals are advising the public to avoid consuming relaxation drinks that contain kava. Competence Dominant firms such as Coca-Cola and PepsiCo owe their success to their core competencies. Both firms boast of a strong brand image. Besides, they have vast experience in production, and this enables them to access new markets. Finally, environmental factors such as weather patterns affect the consumption of alternative beverages. For instance, energy drinks are likely to be consumed on a hot day. PepsiCo’s Business Model PepsiCo directly produces and distributes its range of beverages in the markets it operates in. The customer segments served by PepsiCo include teenagers, adults, sports professionals and celebrities. The value proposition of the firm is characterized with a wide range of beverages and foodstuffs. The company sells both carbonated drinks such as sodas and alternative beverages such as energy drinks, vitamin enhanced drinks and sports drinks. In order to create value for its customers, each of the company’s drinks is tailored to meet specific needs for every customer segment. For instance, sports drinks are tailor made for sports personalities. PepsiCo offers its value proposition through different distribution channels. Its products are retailed by â€Å"supermarkets, supercenters, restaurants, and natural food shops†. The company also reaches its customers by sponsoring sports and music events as well as advertising its products. PepsiCo ensures customer loyalty by maintaining positive relationships with them. For instance, it ensures timely delivery of all alternative drinks to retailers such as convenience stores. The firm has the largest market share for alternative beverages in US, 47.8%. Thus, the sale of alternative beverages is the main revenue stream for PepsiCo. Other revenue streams include the sale of carbonated drinks and snacks. The key resources that support PepsiCo’s business model are a strong brand image, high product visibility (operates in over 200 countries) and a stable financial position. However, the firm incurs high sales costs (about 46% of its net income). Evaluation of PepsiCo’s Financial Performance The firm’s revenue in the 2007 financial year was $ 34,474 million. The revenue grew to $43,251 in 2008, reflecting a 9.6% growth. However, the revenue declined by 0.04% to 43,232 million in 2009. PepsiCo incurred sales costs amounting to $18,038 million in 2007, and $ 20351 million in 2008. This reflected a 12.8% increase in sales costs. In 2009, it managed to reduce its sales costs by 1.2% to $ 20,099 million. In 2007, PepsiCo made a profit of $ 7,182 million. The profits fell by 3.1% in 2008. Thus, it made $ 6,959 in operating profits. However, the firm managed to increase its profits by 15.6% in 2009. Thus, it made $8,044 in operating profits. The above information shows that PepsiCo increased its revenue by 9.6% in 2008. However, the increase in sales costs over the same period led to a 3.1% reduction in profits. The reduction in sales costs by 1.2% probably led to the 15.6% increase in profits. Overall, the company remained profitable between 2007 and 2009. We can conclude that it is financially stable. SWOT Analysis PepsiCo has the following strengths. It has a large market share that enables it to earn high revenues. Overall, PepsiCo is the â€Å"fo urth-largest producer of food and beverages†. It also has the largest market share of alternative beverages in US. PepsiCo has a well established brand image. It sells some of the most popular drinks such as Lay’s and Tostito. The brand image is a core competence that enables it to venture into a variety of markets, thereby increasing sells. Finally, PepsiCo has a stable financial position. Consequently, it can easily finance its expansion programs. The main weakness of PepsiCo is its inability to outperform Coca-Cola (its main competitor) in the manufacture and sell of carbonated soft drinks. Since carbonated soft drinks and alternative beverages are substitutes, PepsiCo might lose its overall market share if there is a major shift in preference in favor of carbonated soft drinks. PepsiCo has the following opportunities in the industry. The threat attributed to new entrants is low in the industry. This means that competition is not likely to increase as a result of new firms joining the industry. Thus, PepsiCo has the opportunity to increase its production in order to meet future increases in demand. The low bargaining power of suppliers in the industry is also an opportunity for PepsiCo. In particular, it has the opportunity to bargain for cheap supplies. Besides, it has the opportunity to obtain high quality inputs as suppliers compete among themselves. The rapid growth in purchasing power in emerging economies is an opportunity for PepsiCo to expand by joining the emerging markets. The threats facing PepsiCo include the following. The threat attributed to substitute products is likely to constrain PepsiCo’s ability to increase the prices of its products. This will have a negative impact on revenue and profits. Besides, it can lead to significant loss of market share. The threat attributed to competitive rivalry is likely to reduce PepsiCo’s revenue and ability to expand. This is because sales and marketing costs rise as firms att empt to counter competition through advertising and differentiation. The alternative beverage industry in US where PepsiCo has the largest market share is at its maturity stage. Besides, the economic down turn in US has shifted demand away from alternative beverages. Thus, PepsiCo’s revenue streams from the US market are likely to reduce. PepsiCo’s Competition Strategy As a dominant firm in the beverage industry, PepsiCo is pursuing market leadership strategies. The company has focused on market expansion programs by joining new markets. Additionally, the firm focuses on new product development in order to find new market segments. PepsiCo is also keen in defending its large market share in various regions. This has been achieved through innovation that helps to improve its marketing mix. Such innovative activities involves promotion blitz that engage celebrities and the youth in order to ensure customer loyalty. The firm’s products are constantly improved and d ifferentiated on the basis of quality, tastes and visibility. The expansion strategy is likely to help PepsiCo to maintain its dominant position in the industry, especially, in the alternative beverage market. However, in addition to being defensive of its market share, PepsiCo needs to be offensive. As more firms compete for the alternative beverage market share, PepsiCo should also aim at increasing its market share for alternative beverages as well as carbonated soft drinks. Recommendations Given the analysis of PepsiCo’s competitive and internal environment, the following recommendations can be considered by its management in order to improve its competitiveness. Cost Leadership Strategy In order to pursue this strategy, PepsiCo must aim at producing at the lowest cost in the industry. Thus, it can sell its products at the prevailing prices, thereby making higher profits than its competitors. In order to enhance market penetration for its new products, PepsiCo can reduce its prices below the prevailing prices. This will lead to an increase in market share for the new products. The cost leadership strategy can be implemented by improving production efficiency which reduces production costs. The firm can also focus on optimal outsourcing in order to avoid unnecessary costs. PepsiCo can gain access to cheap and reliable supply of raw materials through backward integration. PepsiCo has the ability to pursue cost leadership strategy since it has the financial resources to invest in production assets. Such an investment will be an entry barrier to the small firms that lack adequate financial resources. PepsiCo also has the experience and expertise in manufacturing high quality products. Additionally, its efficient distribution channel will enable it to reduce sales costs. The benefits of this strategy are as follows. First, the ability to reduce prices will act as an entry barrier to firms that intend to join the alternative beverage industry where PepsiC o has the largest market share. Second, PepsiCo can use low prices to counter the threat attributed to substitute products. Finally, competing on the basis of price will enable PepsiCo to counter the threat attributed to competitive rivalry in the industry. Differentiation Strategy This involves producing products that â€Å"offer unique attributes that are valued by customers†. Currently, every firm in the industry is focusing on product differentiation, thus, PepsiCo can only defend its market share by doing the same. In this context, the firm must continue to improve its existing range of products. This will enhance customer loyalty. Besides, it must produce new products that meet emerging needs of the market. PepsiCo has the ability to pursue the differentiation strategy since it has the financial resources to undertake research and development. The research and development will help in developing high quality products. Additionally, it has a reputation for producing high quality products through innovation. The benefits of differentiation strategy include the following. Customer loyalty will act as an entry barrier if potential entrants can not attract PepsiCo’s customers. The customers will be attached to the differentiating characteristics, and this helps in countering the threat posed by substitutes. Finally, brand loyalty will help in countering competition. Conclusion PepsiCo is a leading manufacturer and seller of various beverages and foodstuffs. The analysis of the competitive environment indicates that suppliers have low bargaining power. The substitute products and competitive rivalry pose high threats in the industry. However, new entrants have low threats for the incumbents. These forces present both threats and opportunities to PepsiCo as discussed above. The main driving forces in the industry include technology, social, core competence, political/legal and economic forces. PepsiCo’s main strengths are its brand image an d large market share. Its main weakness is its inability to lead in the carbonated soft drink segment. In order to improve its competitiveness, the firm can pursue both cost leadership and differentiation strategies. References Aguirre, I. (2004). Product Differentiation with Customer Arbitrage. International Journal of Industrial Organizations,22(2), 219-239. Allender, W. (2011). Market Power in the Carbonated Soft Drink Industry. International Journal of Industrial Organizations, 12(1), 314-320. Anderson, P. (2006). Relationship Marketing and Brand Involvement of Professionals. Industrial Marketing Management,36(6), 285-297. Baye, M. (2009). Managerial Economics and Business Strategy. New York: McGraw-Hill. Bersanto, D. (2009). Economics of Strategy. London: Oxford University Press. Cao, Q. (2010). Marketing Mix and Competition. Journal of Management Studies, 47(7), 1271-1296. Cooper, R. (2009). Product Innovation. London: Cambrige University Press. Dharmasena, S. (2009). Maket Co mpetition and Demographic Profiles ofDairy Alternative Beverages in the US. Journal fo Economics and Management, 15(4), 467-480. Dube, J. (2005). Product Differentiation and Merger in the Carbonated Soft Drink Industry. Journal of Economics and Management,14(4), 879-904. Freeman, E. (2009). Strategic Management. New York: Cengage Learning. Gamble, J., Thompson, A. (2010). Essentials of Strategic Management: The Quest for Competitive Advantage. New York: McGraw-Hill. Gimbert, X., Bisbe, J., Mendoza, X. (2010). The role of performance management systems in strategy formulation. Long Range Planning, vol. 43(4), 477-497. Goldenberge, J. (2002). Creativity in Product Innovation. London: Cambrige University Press. Groucutt, J. (2004). Marketing: Essential Principles. New York: Kogan. Harker, M. (1998). The Role of Marketing in the Company Turnaround Process. Industrial Marketing Management, 29(4), 315-327. Jain, S. (2007). Global Competition. Journal of Economics and Management, 21(3), 471-492. Kottler, P., Kelle, K. (2009). marketing Management. New York: McGraw-Hill. Kyle, B., Nyland, C. (2001). Scientific management, instituionalization and business stabilization. Journal of Economic Issues,2(1) 143-154. Lynch, R. (2009). Corporate Strategy. New York: Pearson Custom Publishers. Maldotra, Y. (2001). Business Model Innovation. New York: Cengage learning. Matraus, C. (2010). Market Integration and Market Structure in the Europe Soft Drink Industry. International Journal of the Economics and Business, 9(3), 295-310. Mauel, E. (2005). the Analysis of the Five Competitive Forces of Non-Alcoholic beverages Industry. Journal of Economics and Management, 3(4), 781-790. Mayer, T. (2007). Market Size, Competition, and the Product Mix of Exporters. Journal of Economics and Management, 12(4), 142-161. Micheli, P., Manzoni, J.-F. (2010). Strategic performance measures. Long Range Planning, vol. 43(4), 477-497. Miller, F. (2009). Business Model. New York: McGraw-Hill. Oste rwalder, A. (2010). Business Model Generation. London: Oxford Unversity Press. Peter, P. (2008). Marketing management. New York: McGraw-Hill Irwin. Porter, M. (1998). Competitive Advanatge. New York: McGraw-Hill. Robbert, D., Stevens, D. (2004). Marketing management. New York: Routledge. Saxena, J. (2009). Marketing Management. New York: Cengage learning. Serge, M. (1990). The Fifth Discipline. New York: Doubleday. Sharma, A. (2005). Relationship Marketing. Industrial Marketing Management, 36(2), 87-89. Siomkos, G. (2002). Strategic Marketing Planning for Competitive Advantages in Electronic Commerce. International Journal of Services, Technology and Management, 3(1), 22-38. Srivastava, R. (2001). The resource-based view and Marketing. Journal of Management, 27(1), 771-802. Walter, G. (2003). Modern Competitive Strategy. New York: Cengage Learning. Warren, K. (2002). Competitive Startegy Dynamics. London: Oxford University Press. Wilhelmsson, F. (2006). Market Power and European Co mpetitiveness in Swedish Food Industry. Journal of Agriculture and Food Industrial Organization, 49(1), 7-8. Winer, R. (2010). Marketing Management. New York: Yale University Press. This case study on PepsiCo was written and submitted by user Emilia Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. PepsiCo

Wednesday, March 11, 2020

Attitude Essays


Monday, February 24, 2020

Iran's Collection Capabilities Essay Example | Topics and Well Written Essays - 1000 words

Iran's Collection Capabilities - Essay Example This complex part came first followed the simpler version a year later. The cyber-weapon was discovered in a short period signifying Iranian CYBERINT capability. Stuxnet’s was designed to enhance speed and breakage.2 The effect of this was countered by ‘Protection systems’ that checked the abnormal process threatening the health and environment processes.3 In Natanz, Iranian authority established a unique system. The system was meant to offer protection and sustenance to the uranium enrichment. This used unreliable and obsolete equipment, the IR-1 centrifuge.4 The IR-1s is a weighty and critical protection system of the Iranian enrichment program without which the program would be vulnerable and useless. However, the IR-1 centrifuge the centrifuge at Natanz has slowed enrichment of centrifuge, but it is more reliable from attack than its predecessors are.5 Langner, Ralph. "The realprogram to sabotage Irans nuclear facilities was far more sophisticated than anyone realized." Foreign Policy. November 19, 2013. http://www.foreignpolicy.com/articles/2013/11/19/stuxnets_secret_twin_iran_nukes_cyber_attack (Accessed April 20,

Friday, February 7, 2020

The Value of Digital Privacy in an Information Technology Age Essay

The Value of Digital Privacy in an Information Technology Age - Essay Example Another technology is the RFID tags. This stands for radio frequency identification and it involves the use of electronic magnets for purposes of tracking and identification of objects attached to the RFID tags. These tags have the capability of storing information in an electronic manner, and these data are read by using magnetic fields. A researcher can access the information of an individual without his or her knowledge by use of these RFID tags (Keizer, 2012). This is because the tags can be implanted within individuals, and this increases the possibility of reading private information of an individual without their consent. The use of these tags has raised privacy concerns in United States of America. Having knowledge of such technology has its advantages and disadvantages. One advantage that the public has if they know this kind of information is that they will take measures of protecting their privacy. For instance, people won’t just provide their DNA details, names and addresses without confirming on why this type of information is required. This is in respect to the use of biometric technology in conducting a search for an individual. Another advantage is that the public would seek various measures of complaining to the authorities in case their privacy is breached. For instances, marketers can use the cloud computing technology to identify the consumption habits of individuals, and thereafter develop marketing programs that reflect their consumption habits. This usually involves perusing through the personal information of individuals without their consent. This practice is unethical, and needs to be condemned (Smith,... According to the report  the cloud computing technology involves a subscription based consumption of technological services. In this type of technology, the software and hardware systems of a computer system are delivered through the internet. This type of computer technology involves the design of a cloud that can enable a computer user to focus on what he or she is looking for. On this basis, the user does not need to worry about where the information he or she is looking for is stored.As the paper discusses according to the act, the federal government has the authority to monitor all the computer system used by suspected terrorists, and compels all banking institutions, telecom organization, and libraries to provide tangible information regarding a suspected terrorist. This should be done without their knowledge and consent. In my own opinion, this law is uncalled for, and a breach to the constitutional rights of individuals contained in the due process clause of the 14th amendm ent, which protects the right of privacy. This law also breaks the provisions contained in the fourth amendment of the American constitution, which guarantees the right of an individual against illegal searches and seizure. For instance, in Katz vs. United States, the Supreme Court denoted that the use of technology in eavesdropping on an individual’s private communication amounts to an illegal search, and it is therefore unconstitutional.

Wednesday, January 29, 2020

Clashes of Race Essay Example for Free

Clashes of Race Essay Abstract The purpose of this paper is to explore racism and discrimination within America. It was also a goal to show the relationships between racial clashes throughout history, and what the purpose behind the clashes was. By showing these clashes society gets a better understand of what triggers these action within society. Running Header: CLASHES OF RACE: UNDERSTANDING THE PURPOSE In the rather complex world in which society dwells on, society lacks appreciation for the simplicity of the universe. one act or idea can spawn certain events that affect the course of history. to understand history, it is essential for society to look at the causes behind the significance of an event. racial discrimination has spawned social clashes between ethnicities for generations, and it continues to do so. to understand the significance of these events, it is important to analyze the source of these racial clashes throughout history. analyzing the sources of these events provides, if any, patterns of human nature in response to mistreatment due to racial profiling. it is also essential to analyze the basic principles of discrimination within the twenty-first century and what society faces in present day. before analyzing racial discrimination in the twenty-first century, the importance of understanding the different types of racism is needed. There are two types of discrimination that society faces present day, direct discrimination and indirect discrimination. direct discrimination by definition, is when an individual or group is singled out directly by society or an individual based on there race. indirect discrimination is when an individual is singled out surreptitiously by an individual or group. this is more prevalent within present day culture, compared to direct discrimination. the reason being that racism in the twenty-first century is less acceptable among society. the result of racism is that it is less acceptable within modern day society is racism taking on a more enigmatic face. Running Header: CLASHES OF RACE: UNDERSTANDING THE PURPOSE social clashes that resulted from direct discrimination have been apart of america for decades. prime examples of direct discrimination are famously the wars and massacres enacted on early native americans. The reasons for these attacks on native americans were due to new settlers in america wanting to acquire resources from the natives themselves. the colonist’s believed that the natives way of life was inferior to their own, due to the savageness of their own human nature. This is a prime example of micro-aggression in early american culture. Such events such as the â€Å"trail of tears† and many other attacks on the native american’s way of life was justified due to the idea of manifest destiny, which is a belief that the territory was a divine gift to the american colonist. This resulted in constant conflict between american society and native americans in the twenty-first century. it is important to understand how micro-aggression works and operates in the twenty-first century. with modern society changing into a more diversified culture in the United States, it is important to understand how indirect discrimination works in modern society. Society by nature tends to group themselves within certain micro-cultures, it is important to understand this important dynamic due to its purpose within society. this dynamic by nature forces ethnicities to side with a certain set of social norms and values.(West,2004) examples of how this affects modern day society would best be described by conflict with interracial marriages and racial generalization. ethnic grouping has been apart of america since the beginning of american society. the colonist settled in america based on their religions and values, in which the colonist Running Header: CLASHES OF RACE: UNDERSTANDING THE PURPOSE had previously in britain. more modern examples of ethnic grouping would be groups, such as the black panther party, naacp are examples of more modern cases of ethnic grouping.(Jablonski,2012) the common feature of today’s society, also well known as mass media, has a huge impact on racial conflictions with the populace of todays society. one psychological principle says that if an image or idea is shown repetitively that the image or idea will leave an imprint on the mind, later on making the mind recognize the image or ideology as† normalcy†.(Yosso,2002) the mainstream media controls the public agenda, as well as the emotions reflected within society. the mass media needs to recognize the effect in which it has on society, the purpose of the media should be to promote the truth of a matter accurately. This would help balance out racial out lashes between ethnic neighborhood, as well as riots and other ethnic protest. (Vann,2006) in recent times of society, racism in north america has went through a major transformation, especially after the post-civil rights era where the democrats believed in equality for all types of ethnicities that specifically did not get along throughout the history of racism in society(Wamsted,D,2012). This shows the progression of diversity within America. however, even with change in equality the south still shows a higher percentage of direct discrimination as well as indirect discrimination in modern day society than the north. some examples of the result of discrimination can best be depicted is social out lashes of an ethnic communities. this can be shown through protest, as well as more Running Header: CLASHES OF RACE: UNDERSTANDING THE PURPOSE serious demonstrations such as riots. the causes of these demonstrations can be a number of reasons, but one pattern that is shown throughout history is that most social out lashes resulted due to mistreatment among their race. an example of this would be the los angeles riots of 1992. The riots resulted from six officers found not guilty that were accused of beating a black male, rodney king. the riots lasted for six days, and resulted in thousands of injuries and fifty-three deaths.(Watts,2011) however, not every protest result in death and injury. through the civil rights era many protesters believed in the nonviolent approach of martin luther king jr. most protesters believed in sit-ins, boycotts, and other forms of nonviolent forms of protest. however, the effects of racism and discrimination has not stopped america from diversifying, but rather fueled individualism among minorities within america. A study shows that more minorities are striving for higher education within america. derek bok reported in 2000 in his book The Shape of the River that eighty-six percent of black students who enrolled in twenty-eight selective universities across the nation were apart of the middle-class or upper-middle class. This shows not only an increase in african american on college campus, but also the percentage of success among blacks with a stable financial backing. This trend is important to understand due to the progression of diversity within america. It is prevalent that not only income have increased among african americans, but also the number of blacks going to college compared to college statistics of the 1990s and 1980s.(Harring-Smith,2012) to understand the importance of an action, is in essence the greatest ideology or knowledge to grasp. for every action within society has an effect on history. The Running Header: CLASHES OF RACE: UNDERSTANDING THE PURPOSE importance of diversity within society continues to show progression. however, racism will always have its place within society. society has to continue to evolve as well as continue to educate the youth in society to limit the grasp that racism has on america, whether the discrimination is indirect or direct. â€Å"weve got to face the fact that some people say you fight fire best with fire, but we say you put fire out best with water. we say you dont fight racism with racism. were gonna fight racism with solidarity.†-Fred Hampton Running Header: CLASHES OF RACE: UNDERSTANDING THE PURPOSE References: Haring-Smith, T. (2012). Broadening Our Definition of Diversity. Liberal Education, 98(2), 6. Jablonski, N. (2012). The struggle to overcome racism. New Scientist, 215(2880), 26. Vann, A. (2006, June 29). Sometimes the allegation of reverse racism is camouflage for maintaining the status quo. New York Amsterdam News. p. 13. Wamsted, D. J. (2012). Opening Doors for Diversity. Electric Perspectives, 37(3), 26. Watts. (2011). Columbia Electronic Encyclopedia, 6th Edition, 1. West, E. (2004). Expanding the Racial Frontier. Historian, 66(3), 552. doi:10.1111/j.1540-6563.2004.00088.x Yosso, T. J. (2002). Critical Race Media Literacy: Challenging Deficit Discourse about Chicanas/os. Journal Of Popular Film Television, 30(1), 52.

Tuesday, January 21, 2020

Mans Tragedy in One Day in the Life of Ivan Denisovitch Essay

Man's Tragedy in One Day in the Life of Ivan Denisovitch Solzhenitsyn's turning to history has extremely important consequences for his total literary heritage. As he himself has said, "Literature that is not the very breath of contemporary society does not deserve the name of literature." To be true literature, "the pain and fears of society must be held before it, society must be warned against the moral and social dangers which threaten it." History to Solzhenitsyn, as to Leo Tolstoy, is the theater and the arena in which the abominations as well as the glories of human behavior are revealed at their most powerful and on the grandest scale. This is not to say that Solzhenitsyn actually "writes history," meaning by that a formal history text. Rather, his novel August 1914 is a vehicle for the telling the larger story of the human condition. As in One Day, characters are minutely inspected in order best to understand the historical environment in which they participate as well as being affected by it. In other words, history at its present juncture provides Solzhenitsyn with concrete, "living" referents or the actual background against which the moral fiber of realistically depicted characters are not only revealed but above all tested and tempered. As in the later work, Gulag Archipelago, Solzhenitsyn's historical novel about Leninist-Stalinist terror and the labor-camp system, so in August 1914 events do not simply "happen," as though they were products of the action of Fate. It is precisely over the issue of Why Events Happen that Solzhenitsyn parts company with the great Russian writer, Tolstoy, who himself used history (War and Peace) as a mea... ...," not by means of dogmatic insistence upon "historical law" and "ultimate truth." So, for Solzhenitsyn, man's Tragedy does not consist in his being ground under by an historical juggernaut, a dumb force guided by inexorable historical laws, impersonal forces, economic determinism, and so forth. Instead, man makes his own history. Ideologies, religions, policies do help shape the lines along which history will be made, but above all for Solzhenitsyn, it is men who make history. It is they who can be blamed. So can the makers of ideologies be blamed for the postulates they develop and the consequences which result from them. "Who is to blame?" the author of Gulag Archipelago asks in the chapter entitled, "The Law Becomes a Man." He answers, with bitter irony: "Well, of course, it obviously could never be the Over-All Leadership!" Man's Tragedy in One Day in the Life of Ivan Denisovitch Essay Man's Tragedy in One Day in the Life of Ivan Denisovitch Solzhenitsyn's turning to history has extremely important consequences for his total literary heritage. As he himself has said, "Literature that is not the very breath of contemporary society does not deserve the name of literature." To be true literature, "the pain and fears of society must be held before it, society must be warned against the moral and social dangers which threaten it." History to Solzhenitsyn, as to Leo Tolstoy, is the theater and the arena in which the abominations as well as the glories of human behavior are revealed at their most powerful and on the grandest scale. This is not to say that Solzhenitsyn actually "writes history," meaning by that a formal history text. Rather, his novel August 1914 is a vehicle for the telling the larger story of the human condition. As in One Day, characters are minutely inspected in order best to understand the historical environment in which they participate as well as being affected by it. In other words, history at its present juncture provides Solzhenitsyn with concrete, "living" referents or the actual background against which the moral fiber of realistically depicted characters are not only revealed but above all tested and tempered. As in the later work, Gulag Archipelago, Solzhenitsyn's historical novel about Leninist-Stalinist terror and the labor-camp system, so in August 1914 events do not simply "happen," as though they were products of the action of Fate. It is precisely over the issue of Why Events Happen that Solzhenitsyn parts company with the great Russian writer, Tolstoy, who himself used history (War and Peace) as a mea... ...," not by means of dogmatic insistence upon "historical law" and "ultimate truth." So, for Solzhenitsyn, man's Tragedy does not consist in his being ground under by an historical juggernaut, a dumb force guided by inexorable historical laws, impersonal forces, economic determinism, and so forth. Instead, man makes his own history. Ideologies, religions, policies do help shape the lines along which history will be made, but above all for Solzhenitsyn, it is men who make history. It is they who can be blamed. So can the makers of ideologies be blamed for the postulates they develop and the consequences which result from them. "Who is to blame?" the author of Gulag Archipelago asks in the chapter entitled, "The Law Becomes a Man." He answers, with bitter irony: "Well, of course, it obviously could never be the Over-All Leadership!"

Monday, January 13, 2020

Finding The Blessing Of God In Cancer Essay

The concept of death and the association journey towards this state has been the focus of intense interest among psychologists, clinicians and therapists for the last few decades. Efforts towards a better understanding of the psychological side of death and dying have been mostly due to the significant increase in the number of case of physician-assisted suicide, as well as spiritual awareness and religiosity. There are currently an increasing number of reports that link spirituality and healing (O’Mahony et al. , 2005). Analysis of the psychological and spiritual condition of terminally ill patients, as well as their immediate family relatives, will provide a means to better understand the dynamic conditions that may be associated with their journey to the end of life. When a patient is informed by his physician that he has cancer, his life suddenly changes in an instant. The patient’s state of mind is filled with both fear and hope, that maybe there is a cure to this and that maybe he will directly proceed to his last few months on this planet. In addition, a patient’s knowledge of having cancer affects his immediate family (Lipsman et al. , 2007). Research has indicated that several factors have facilitated cancer patients in going through the difficulty journey of life with cancer. It has been reported that communication has helped patients express their worries and concerns regarding their new health condition (Bar-Tal et al. , 2005). The value of the family’s perceptions of cancer becomes an essential part of the mental and emotional condition of the cancer patient. It has been established that the attitude of the patient’s family has influenced the degree of hope and faith in the patient. As for the case of Jimmy H, a two-year old boy with terminal cancer, the parents of this young boy have been very supportive and encouraging, regardless of the knowledge that the radiation therapy were only palliative and were not actually curing the patient. Yet the parents never gave up on supporting their little boy and not even one of the parents showed a trace of doubt that things will turn out to be okay for their little boy, or for themselves as parents. The radiation therapist, Franklin, is amazed at the strength in spirit that this family has shown, amidst the grave knowledge that their little boy will be gone soon. This case study shows that amidst the hardships and fear of a serious illness like cancer, human beings still find a way to accept the truth and learn from it. The case of Jimmy H and his parents battling cancer is a story of resilience and hope, when the normal reaction of any other individual to a life of cancer is helplessness, hopelessness, anger and distress. The family of Jimmy H shows that death could be regarded as the end stage of a journey and that their own attitudes during this journey may be happy or sad, depending on what they chose it to be. It is the decision of Jimmy H’s family to live the rest of their son’s life with hope, faith and love, regardless of the pain that their son would experience during his last few months on earth. The constant prayers that the family has been doing have also helped them accept the truth that cancer is present in their son. There are reports that describe the influence of prayer on healing, with supporting medical explanations for the improvement of the conditions of both patients and the members of the family (Anandarajah, 2008). It is also possible that the family of Jimmy H understands their current situation from another point of view and this is through finding the mean of life, which is in their case not based on cancer, but on the opportunity to give love and care for one another, despite the shortness and difficulty of the condition of their family. It is thus understandable that even with cancer in the family, Jimmy H and his parents could still face their lives with calmness and hope, because they see that there is more to life than pain and suffering but the chance of sharing their lives with each other and providing themselves as good examples of perseverance to others as well. References Anandarajah, G. (2008). The 3H and BMSEST models for spirituality in multicultural whole-person medicine. Annals in Family Medicine, 6,448-458. Bar-Tal, Y. , Barnoy, S. and Zisser, B. (2005). Whose informational needs are considered? A comparison between cancer patients and their spouses’ perceptions of their own and their partners knowledge and informational needs. Social Science Medicine, 60,1459-1465. Lipsman, N. , Skanda, A. , Kimmelman, J. and Bernstein, M. (2007). The attitudes of brain cancer patients and their caregivers towards death and dying: A qualitative study. BMC Palliative Care, 6,7-17. O’Mahony, S. , Goulet, J. , Kornblith, A. , Abbatiello, G. , Clarke, B. , Kless-Siegel, S. , Breitbart, W. and Payne, R. (2005). Desire for hastened death, cancer pain and depression: report of a longitudinal observational study. Journal of Pain and Symptom Management, 29,446-457.

Sunday, January 5, 2020

Fickle French Adjectives - Adjectifs qui changent de sens

Most French adjectives must be placed after the noun they modify, except for the BAGS exceptions (learn more). There are also a number of French adjectives which have different meanings depending on where they are placed. Generally speaking, when the adjective precedes the noun, it has a figurative or subjective meaning, whereas the adjective which follows the noun has a literal or objective meaning.Here are the most common fickle French adjectives. Fickle French Adjectives ancienFigurative or subjective meaningmon ancienne à ©cole - my old (former) schoolun ancien chà ¢teau - an old chà ¢teau (now a hotel)Literal or objective meaningmon à ©cole ancienne - my old (aged) schoolun chà ¢teau ancien - an ancient chà ¢teau bonFigurative or subjective meaningune bonne rà ©putation - a good reputationLiteral or objective meaningun homme bon - a good (charitable) man braveFigurative or subjective meaningun brave homme - a good (decent) manLiteral or objective meaningun homme brave - a brave man certain Figurative or subjective meaningun certain regard - a certain (type of) lookun certain à ¢ge - old age (euphemism)Literal or objective meaningune victoire certaine - a certain (assured) victoryun à ¢ge certain - old age (rude)Word play: Certain à ¢ge et à ¢ge certain cherFigurative or subjective meaningun cher ami - a dear friendLiteral or objective meaningun pull cher - an expensive sweater chicFigurative or subjective meaningune chic fille - a nice, decent girlLiteral or objective meaningune fille chic - a classy girl curieuxFigurative or subjective meaningun curieux homme - a curious (strange) manLiteral or objective meaningun homme curieux - a curious (nosy) man dernierFigurative or subjective meaningla dernià ¨re semaine - the last week (of the year)Literal or objective meaningla semaine dernià ¨re - last week (the one before this one) diffà ©rentFigurative or subjective meaningdiffà ©rentes idà ©es - various ideasLiteral or objective meaningune idà ©e diffà ©rente - different idea diversFigurative or subjective meaningdivers à ©tudiants - various, several studentsLiteral or objective meaningdes à ©tudiants divers - varied, diverse students douxFigurative or subjective meaningune douce musique* - sweet musicun doux parfum* - sweet perfumeLiteral or objective meaningla moutarde douce - sweet mustard  Ã‚  Ã‚  la peau douce - soft skin drà ´leFigurative or subjective meaningun drà ´le didà ©e - strange ideaLiteral or objective meaningune histoire drà ´le - funny story faibleFigurative or subjective meaningune faible chance - weak, poor, slight chanceLiteral or objective meaningun homme faible - a weak man fameuxFigurative or subjective meaningun fameux problà ¨me - a heck of a problemLiteral or objective meaningun vin fameux - first-rate wine francFigurative or subjective meaningun franc imbà ©cile - total idiotLiteral or objective meaningune diffà ©rence franche - clear difference grandFigurative or subjective meaningun grand homme - a great manLiteral or objective meaningun homme grand - a tall man grosFigurative or subjective meaningun gros problà ¨me - big problemLiteral or objective meaningun homme gros - fat man honnà ªteFigurative or subjective meaningun honnà ªte homme** - a gentlemanLiteral or objective meaningun homme honnà ªte - an honest man jeuneFigurative or subjective meaningune jeune femme - a young womanLiteral or objective meaningune femme jeune - youthful woman *For this meaning, the adjective can precede or follow the noun **Somewhat archaic maigreFigurative or subjective meaningun maigre repas - skimpy, meager mealLiteral or objective meaningun garà §on maigre - skinny boy mà ©chantFigurative or subjective meaningun mà ©chant cigare - great big cigarLiteral or objective meaningun homme mà ©chant - mean (cruel) man mà ªmeFigurative or subjective meaningle mà ªme jour - the same dayLiteral or objective meaningle jour mà ªme - the very day modesteFigurative or subjective meaningun modeste repas - small, simple mealLiteral or objective meaningun homme modeste - modest, humble man nobleFigurative or subjective meaningnobles aspirations - noble, worthy aspirationsLiteral or objective meaningune femme noble - imposing, respected woman nouveauFigurative or subjective meaningun nouveau produit - a new, alternative productLiteral or objective meaningun produit nouveau - a new, original product pauvreFigurative or subjective meaningun pauvre homme - a poor (pitiful) manLiteral or objective meaningun homme pauvre - a poor (penniless) man platFigurative or subjective meaningune plate excuse - a humble excuseLiteral or objective meaningun pays plat - a flat country premierFigurative or subjective meaningle premier problà ¨me - first problemLiteral or objective meaningle problà ¨me premier - fundamental, basic problem prochainFigurative or subjective meaningla prochaine semaine - the following weekLiteral or objective meaningla semaine prochaine - next week propreFigurative or subjective meaningma propre chambre - my own bedroomLiteral or objective meaningune chambre propre - a clean bedroom pureFigurative or subjective meaningla pure imagination - pure, total imaginationLiteral or objective meaningleau pure - pure water rareFigurative or subjective meaningdune rare beautà © - exceptionally beautifulLiteral or objective meaningun oiseau rare - rare bird rudeFigurative or subjective meaningune rude tà ¢che - difficult taskLiteral or objective meaningune barbe rude - rough beard sacrà ©Figurative or subjective meaningun sacrà © menteur - a damn liarLiteral or objective meaningun objet sacrà © - a sacred object saleFigurative or subjective meaningune sale ville - a nasty townLiteral or objective meaningune ville sale - a dirty town seulFigurative or subjective meaningla seule fille - the one/single/only girlLiteral or objective meaningune fille seule - lonely girl, a girl who is alone simpleFigurative or subjective meaningun simple homme - a mere (plain, ordinary) manLiteral or objective meaningun homme simple - a modest, honest man tristeFigurative or subjective meaningun triste individu - a sad (mean, bad) personLiteral or objective meaningun individu triste - a sad (crying) person uniqueFigurative or subjective meaningun unique fils - an only sonLiteral or objective meaningun fils unique - only child (who is a boy) và ©ritableFigurative or subjective meaningun và ©ritable problà ¨me - serious problemLiteral or objective meaningun problà ¨me và ©ritable - genuine (not fake) problem vertFigurative or subjective meaningmes vertes annà ©es - my green (fruitful) yearsLiteral or objective meaninglà ©gumes verts - green vegetables vilainFigurative or subjective meaningvilains mots - bad wordsLiteral or objective meaningun garà §on vilain - ugly or naughty child vraiFigurative or subjective meaningun vrai ami - a real, true friendLiteral or objective meaningune histoire vraie - true story